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How To Use Your Secret Weapon To Convert Web Visitors Into Customers

Category: Baby Steps
By Kel Good - Tuesday, January 19, 2016 - No Comments

The pot at the end of the rainbow. The hidden treasure. The Holy Grail. Admit it. Whatever you call it you're searching for it just like everybody else. You're trying to find the secret weapon that will escalate your business from average to excellent. The silver bullet that will make your efforts pay off in bucket loads. What you may not realize is you already have that secret weapon at your disposal, and your About page of your website is the place to start wielding it.


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2 Mistakes With Your Home Page That Will Lose You Customers

Category: Baby Steps
By Kel Good - Monday, January 04, 2016 - 1 Comment

In the first installment of this Baby Steps series you saw that the most important thing to do first is get your website online. Until you've done that you're not even in the Internet marketing game. People today don't even consider you a real business if they can't find you online. So that is the absolute starting point for your online marketing strategy.


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Wow! Just wow!

Category: Marketing
By Kel Good - Friday, February 15, 2013 - 2 Comments

I received such a refreshing email this morning from one of the Internet marketing gurus I follow, that I just had to share it with you.

It came from Jarom Adair of Solopreneur Marketing. I've followed Jarom for years and always like him because he doesn't fit the typical Internet Marketing Timeshare Salesman profile. He always seems so real to me.


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How To Write So People Will Listen

Category: Information Marketing
By Kel Good - Monday, April 02, 2012 - No Comments

A real important part of Internet marketing today is the area of Information Marketing. Like it or not, a major way search engines decide whether to show people your web content, is whether you are producing information they perceive to be relevant to the things people are searching for.

So if you do any reading on this subject, you'll find all sorts of people teaching you that the best way to promote your business online is to establish yourself as an expert in your field. You want people to perceive you as the "go to" person in your area of knowledge.


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11,000 LinkedIn Connections: Are you kidding me?

Category: Social Marketing
By Kel Good - Thursday, March 29, 2012 - No Comments

So I just finished watching a video presentation by a social marketing "expert" on optimizing your LinkedIn profile.

Much of the content was good but pretty basic. The presenter stressed the importance of using keywords in your profile heading and the other various sections you fill out, so that when people use the advanced search they will be able to find you when they search on those terms. Okay, but not really rocket science.


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Why won't anybody buy from me?

Category: Marketing
By Kel Good - Wednesday, July 13, 2011 - No Comments

It was the spring of 2008. You were coasting along just great. It seemed like everybody you sneezed at bought from you. It was all so effortless, people came to you without you even trying. And when you showed them what you've got to offer, they just signed on the dotted line.

That was in early 2008...


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Social Marketing Is, Well...Social

Category: Social Marketing
By Kel Good - Thursday, April 14, 2011 - No Comments

In a recent blog post on being real with Social Media I sought to emphasize that most businesses really don't get this whole social networking experience.

Yesterday Vanessa Dimauro of Leader Networks shared something similar, but went into a lot more excellent detail about 10 Social Media Promises your company needs to keep.


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Is Facebook A Substitute For Your Own Website?

Category: Website Marketing
By Kel Good - Tuesday, April 05, 2011 - No Comments

The Internet is littered with free services. There are services for sending out email newsletters and notices, services for blogging, services for hosting forums and of course sites like Facebook, Twitter, and LinkedIn to help you with social marketing.

This can make you question whether you really need a website of your own.


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Social Media Is About Being Real

Category: Social Marketing
By Kel Good - Friday, March 25, 2011 - No Comments

A long, long time ago I used to participate in what was know as email lists. They still exist, but they are not very well known today. With an email list you could email your thoughts to a big list server, that would distribute that email to everyone in the list. Then people could reply to those emails, and their replies would be distributed too. In this way we could have conversations through the Internet.

The types of lists I participated in back then had to do with philosophy and theology, something I've always done for a hobby. Yes I know, I don't get out much not do I have much of a life. It's brutal trying to find someone to talk to at parties too!


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There's No Place Like Home

Category: Information Marketing
By Kel Good - Tuesday, March 15, 2011 - 2 Comments

Getting traffic from the search engines is always top of mind when seeking to promote your brand online. And well it should be. Google and Bing represent a gold mine of opportunity to expand your business beyond your borders.

One great way to attract web visitors is to use Information Marketing to publish quality content that answers the questions they have. That's what the search engines seek to provide their users, because good answers brings searchers back again and again.


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